Effective trade show advertising starts at the very start of the trade show process, but its effectiveness doesn’t stop once the event ends. Once you’ve collected leads and attended your trade show, you’ll need to begin following up with those leads. The ideal time to do this is within 72 hours of the event, when brand recall is still fresh in prospective consumer’s minds. Sending out thank you notes or reaffirming invitations to future meetings is essential. Such early follow-up will establish a relationship between you and your future clients.
The benefits of trade show advertising go beyond attracting attention. The fact that attendees spend considerable amounts of time outside the convention space allows brands to capitalize on a greater share of voice. By reaching out to these attendees in relevant and creative ways, brands can stand out from their competitors and create memorable impressions. Let’s explore some strategies for trade show advertising. Here are some ideas:
Targeting audiences: You can reach your trade show audience using Google remarketing ads. This tactic puts your ads in the browsers of people who already viewed your content. This improves your chances of attracting more qualified leads. Moreover, remarketing ads can be targeted for specific audiences, resulting in increased ROI. So, what are the benefits of retargeting? Aside from increasing your audience’s attention span, remarketing for trade shows is also effective in attracting more qualified leads.
One of the best ways to reach people who don’t attend trade shows is by distributing a trade show magazine. Those who can’t make the trip can still read the magazine and remember the company’s presence at the event. In addition, printed magazines provide attendees with a tangible good to take home after the show, such as a promotional product. With high-quality advertising in magazines, you can expect a higher response.
Out-of-convention marketing campaigns can help new exhibitors, too. Advertising outside of a trade show can increase brand awareness and drive foot traffic. These methods create lasting impressions, and can be effective at creating a brand’s image. Moreover, they can generate quality leads and increase brand recognition. And while most trade show exhibitors focus on the convention center and their booths, outside-the-convention floor marketing tactics are more effective and yield higher ROI.
One of the best ways to increase the appeal of a trade show booth is to offer free tickets. This can encourage people to read the materials that you distribute, as well as spread the word about your booth. Using social media and email campaigns can also help. During the show, consider sending out invitations and providing a freebie. This will encourage people to spread the word about your brand and products. Finally, consider incorporating interactive components that will help entice visitors.
The right kind of t-shirt can be a powerful trade show advertising tool. T-shirts allow you to personalize your brand and make yourself more approachable. Potential customers will remember you better if you’re wearing a smart team with cool t-shirts and bright, colorful shirts. Similarly, attractive colors can increase brand recognition. If you can afford to invest in a good-looking t-shirt, you can include your contact details on the package.