Innovations in Trade Show Technology

With the proper technology your booth will get more exposure. But remember: any new gadget must be synergistic with your brand or product.

Interactive touch screens you can use to browse your catalogue and 3D holographic displays you can use to try on virtual products are a couple of examples.

Interactive Displays

Touchscreen kiosks offer an excellent experience at a trade show, making it easy to wow prospective clients with your dynamic product and service displays while still being user-friendly for you and your staff. They’ll allow for live demonstrations and presentations that let participants learn more about what you have to offer.

What advantages can digital displays bring to businesses?
First of all, the content on digital displays can be adjusted in real time for different audience and time slots to suit the needs of business. Visitors can view advertisements and other information without speaking. Digital Display is necessary for Market Research or all other kinds of consumer search to see how goods or new products are received.

Use gamification to the advantage by building something in your booth and encourage visitors to try it and take photos of their experience, then have them post their pictures of your booth on social media as a contest – an encouraging way to build up brand recognition and draw in more visitors.

Augmented Reality (AR)

AR is a technology that projects digitally created images over real-world environments, making them more interactive and entertaining by adding sounds, video or 3D models.

AR helps brands create memorable, experience-based interactions for attendees, which supports efficiencies as part of event management.

AR can help attendees make their way around large venues without having to read paper maps, personalise content and speed up lead-generation – or even attend events remotely.

Holographic Displays

Especially useful at trade shows where it presents products and services, holographic displays provide us with immersive visual experience by bringing our ideas into a one-of-a-kind life-like image. Such displays are interactive and interesting that they will always invite people into your booth and arouse their attention.

But due to the endless information that holograms can contain about complex products and services, this might be the most useful form of media for companies whose offerings are the most irreducible. Attendees exploring a virtual version of a product can gain a deeper understanding thanks to their 360-degree accessibility.

Holographic telepresence, via videoconferencing, might allow attendance at trade shows by employees without the expense for hotels and air travel. Airfares, hotel rooms and meals could be entirely eliminated – significant savings.

Virtual Reality (VR)

VR can take audiences inside a virtual space, keeping the audience’s eyes active and their attention engaged for product demonstrations, while building brand and product awareness.

At a charity event, Cisco found a pledge-raising crash by giving viewers a virtual reality tour of their manufacturing facilities.

Together, AR and VR can create far more engaging (and interactive) experiences for attendees. Furniture manufacturers, for example, could employ AR to allow attendees to assemble and customise products real-time, a feature particularly useful for companies (the most likely buyers at trade shows) with an extensive B2B customer base that can’t afford to fly in to peruse the wares. An event’s platform could also readily collect an enormous amount of data about attendees that could be used to enhance personalised marketing efforts down the line.

Mixed Reality (MR)

Mixed reality (MR), like AR and VR, blurs the line between imagination and reality, and, therefore, provides the trade show and immersive brand-experience experience with a tool to mesmerise attendees with amazing computer-generated environments that dissolve boundaries between so-called real worlds and fantasy worlds.

In contrast to VR isolating the user from the world around them, MR allows trade show attendees to stand at a ‘normal’ distance and adhere to social norms during the demonstrations, increasing the chances of trust and rapport being built between trade show visitors and exhibitors.

The technology will enable automotive companies using MR to show their customers holographic models of their cars, enabling them to have a better feel for the object’s features than if they only had to look at a sample, while using virtually no yield. In addition, the SR will allow immediate feedback from customers, who can comment on the design as it is being manufactured.


Biometrics are a way to verify identity via examinations of physical characteristics of individuals, using their faces, fingerprints or iris patterns to eliminate security risks associated with storing passwords on the computers or mobile devices.

Facial Recognition Can Identify and Track Attendees

It facilitates the ability to recognise and track attendees as they journey all over the tradeshow floor, giving exhibitors better actionable data about who is visiting their booths, and helping them optimise lead-gen schemes and booth strategies. It also allows attendees to skip the check-in line completely – reducing waiting times and optimising event experiences as a result.

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